In the digital revolution of media, there is always a time when trends intersect, when the trend of new, innovative and competitive media ends up passing over the trend of historical media.
For radio media in the United States, this crossover will take place in 2020. Indeed, according to emarketer.com, it is next year that the listening time for digital audio streaming will exceed that of traditional radio.
In 2020, the American listener will consume an average of 4.4 minutes more digital audio per day than AM/FM radio. This is the logical continuation of a long progression that has been underway for years and will, therefore, take a new turn in a few months.
The digital radio revolution is more than ever on the move, today it is indeed digital audio that has taken over.