Good to know: Rap, Hip Hop, and R&B are the genres that work the best in digital audio. They even occupy more than a third of the music streaming charts (36.4%) according to Nielsen. A trend that is confirmed on Youtube since 34,2% of video requests come from this genre.
All of the numbers according to the genre are here:
This directs us towards the music trends to follow in the months to come!
Nielsen has also published the top tracks that have been broadcast on programmed digital audio. (for which digital radio is a part of)
Once again these are primarily Hip Hop, R&B and Rap artists that dominate the charts; such as Drake, Post Malone, Cardi B and Khalid.
Careful, it doesn’t mean that this is the only genre that works! But the numbers, Nielsen has given us is an excellent indication.