Since December 2013, Merry Christmas Radio has been making a comeback every year as soon as the holiday season approaches. We had the opportunity to meet Nicolas Marcel, its creator. He is 48 years old and lives in the Hauts-de-France region.
Hello Nicolas, why did you create Merry Christmas Radio?
In the beginning, it was to please a relative who had asked me to broadcast Christmas songs on another web radio station I had created (I have been familiar with Radionomy for about ten years). I refused, it wasn’t in the style of radio. So to satisfy his request, I created Merry Christmas Radio for him in December 2013. The station will, therefore, be celebrating its fifth anniversary. I realized that the audience was there, so I decided to take it more seriously!
Would you have created this radio if Radionomy hadn’t existed?
Of course not. For me, radio is a passion. I started more than thirty years ago. Today FM is over, and I am pursuing my passion thanks to Radionomy. I manage Merry Christmas Radio from October to January. Weekends and evenings after work, for one to two hours.
Tell me more about the Merry Christmas Radio concept…?
Merry Christmas’ slogan is “the magic of Christmas in Music.” For all those who love Christmas, it is an opportunity to immerse themselves in the atmosphere of this holiday. For the older generation as well as for, the younger ones.
What is the musical niche?
It is wide. Jazz, pop, rock, country, variety and even Celtic music. The great Christmas hits. Dean Martin, Frank Sinatra, Pentatonix and for the tracks we of course play “Have Yourself a Merry Little Christmas,” “Let It Snow! Let It Snow! Let It Snow!”or “Jingle Bells”.
Do you add new songs every year?
Every year as the holidays approach, I look at what’s new. Last year I added, for example, Sia’s album “Every day is Christmas.”
Do you do special programs?
No, but I hope one day to have an exclusive interview with Santa Claus (laughs)
Merry Christmas is a radio event; do you hope to make it live all year round?
Yes, of course, radio must remain present all year round to ensure visibility, even if the audience is very small over 10 months of the year.
How did you create your website?
The site has just been redesigned and updated. It is not quite finished. It has been optimized for better visibility on search engines, I know it will take a little time, I will be patient. It also has a better display also for tablets and Smartphones. There are still some small bugs to fix but the essentials are there.
How is the audience curve evolving?
It’s pretty quiet all year round. In October, the audience increases slowly and then mid-November it jumps up all at once and every year I am surprised. On December 24th and 25th it is the highlight, the audience reaches new heights.