Available free of charge to all radio creators on Radionomy, RadioManager is the ideal tool to generate your musical program based on tracks. If your radio station offers a diverse or more specialized niche program, this article will show you the best way to use it. You will be able to offer your listeners the most attractive program possible: attractive without being boring, and varied without being confusing. Let’s go?
1. How many playlists do you need?
The answer is several. It would be a shame to put all of your tracks in the same list and generate random programs based off of what’s there, in that case you would be leaving the success of your program to chance. On the radio, tracks are never programmed at random; the order in which they are played is subject to specific rules. In general, it is advised to have between five to ten playlists.
2. How should you distribute your titles in your playlists?
You can distribute your tracks according to two criteria: – musical genre or sub-genre: It’s simple; you should sort the tracks according to the type of music (classical, jazz, dance, rock) or more specific categories (acid, jazz, classic jazz, modern jazz, etc. if you have a jazz radio station) – how often you would like the tracks to rotate: In this case, your tracks should be divided within playlist that can be called, for example, heavy rotation, medium rotation, light rotation, etc. You can also mix these two classifications, that is to say, dividing playlists by genre or sub-genre of music and having a playlist for the tracks in heavy rotation. Watch out for duplicates! For instance a track that is in a heavy rotation playlist should not be in the playlist of its musical category as well.
3. How many titles do you need for each playlist?
It is advisable to have at least forty tracks in a heavy rotation playlist, in order to avoid too much repetition of the same track in a single day. For all other rotations the possibilities are open, it will correspond to the frequency the playlist was programmed for. But to simplify the work and facilitate the program, it is better to have six playlists with 150 tracks rather than 12 playlists with 75 tracks.
4. How should the playlists be modified over time?
It all depends on the pace at which you want to make changes to your program and how you’ve sorted. If you opted for classification by category, you will enrich your boxes over time by putting each new title in the category in which it corresponds. If you have opted to classify by the frequency of rotation, it will be necessary to transfer the tracks from one box to another in terms of the presence that you want to give each of them on your antenna. For example, a new release may be entered into a “new release” playlist (with average rotation), then be moved to a “heavy rotation” playlist, and when the track is considered “old”, it can be transferred into low rotation. After a certain amount of time, of which you would have decided beforehand, the”old track” can go into a “gold” playlist (the tracks with no time to spend on or should disappear).
5. How do you manage the constraints the right way?
Try to use as few restrictions as possible. Don’t set up constraints that are too strict for artists or titles, this may lead to difficulties in generating your schedules. Let the RadioManager do it. While respecting the constraints, Radiomanager can’t schedule a track as long as all other track in the playlist has not been programmed.
6. How do you successfully implement your clocks?
This is what really plays your program. It’s up to you to place them in the boxes according to the frequency that you want to assign to each of them. The best way to do this is to try to think of a typical hour. Starting from the principle that a title lasts an average of 4 minutes, you can then add in 60/4: that is, 15 tracks per hour, which will then be reduced to 14 because of the 2×2 minutes of advertising. That means you place a box on your clock 14 times, with each box capable of being placed one or more times.
7. What’s the best way to distribute clocks over the day template?
You can create several clocks that have a more or less defined tone. A clock with a lot of hits, a clock that is more focused on a certain sub-genre of music, or a clock with more new music. Based on the musical theme that you want to give to the different periods of the day, you will then allocate these different clocks to specific times. A bit of advice: Don’t start off by making totally different clocks; remain consistent throughout the day, so as to not confuse your listeners.
8. How many day templates should you have?
A single day template may be enough if you want to have the same program throughout the week. As an option, you can change your program on the weekend, and thus have a weekend day template. Programming multiple days in advance for a holiday period for example is also possible. In this case, you will have to create a day template for each day. But this is getting a bit off topic from our focus on music programming…