Two minutes, no less, no more! This is obviously the golden rule of fillers or files that are distributed twice an hour to listeners who are not targeted by advertising. What to put in these two minutes? How to easily create a lot of fillings? What tools should be used to make them? This is what we will see in this article.
What are the different types of fillers?
– The self-promotion:
It’s like a 120-second ad for your radio and/or affiliates. In this segment, you can explain the concept of your radio, recall its musical theme, the main appointments of the grid etc…. Basically, you have 120 seconds to say everything about your radio. Promos, jingles, excerpts of tracks from the playlist, everything is possible.
Advantage: a great promotion to reinforce the identity of your radio.
Disadvantages: risk of tiring listeners if broadcast too many times. Must only exist in the middle of many other different fillers to avoid this.
– A reworked track
This is the most recommended option. The idea is to reduce a song to two minutes. How to do this? Choose a song that is consistent with the theme of your channel and edit it with Audacity . You can stop it after two minutes (with a fade out) but also completely reassemble it by removing the middle of the title so that the two-minute version ends as the original version. If you have difficulty making it precisely two minutes, you can very slightly modify the speed of the title in Audacity (“change Tempo” in the “effects” menu), it is not noticeable to the ear, and it allows you to gain (or lose) a few seconds.
Advantage: It’s quite easy to do. There is a lot that you can do.
Disadvantages: This forces you to “take out” these tracks out of your music boxes if they are part of them to avoid duplicates.
– The “recycling” of content
It is “talk” content, a report, an interview that will take exactly two minutes. A good way to “recycle” old content that has already been broadcast. A word of advice, if you make that choice, make sure that all your content, your reports, are two minutes long from the start, so you won’t have to edit them again if you want to use them for fillers
Advantage: an excellent way to give a second life to your audio content.
Disadvantages: make sure that the content is not dated, linked to current events, at the time of their distribution. Like self-promotion, “recycled” content can only exist in the middle of many other fillers to prevent them from repeating themselves too often.
Which tool should you use to make them?
Audacity , a free and efficient audio editing software, is the ideal tool for successful creating fillers. For cutting, raising, accelerating, slowing down, mixing, etc… it is the ideal tool
How many do you need?
A lot! At most, there are 48 filler diffusions per 24 hours. If you only do 6 fillers, they will each be distributed on average… Eight times a week!… Of course, your auditors (except the most loyal ones perhaps!) don’t listen to your radio 24/7, but they connect every day, they may regularly hear the same fillers over and over again. And then there are the many listeners who are targeted by the advertising screens and are therefore not concerned by the issue. However, the ideal is to have at least thirty or so fillers.
How to program them in the RadioManager?
Nothing could be easier, upload them into a RadioManager filler box and choose this box in the scheduling page. Be careful; it is necessary to regenerate a schedule after each modification (new track added or removed, change of bin, etc…) so that this change is taken into account. Do not forget that the programming of your fillers appears in the planning.
Do not forget that the programming of your fillers appears in the planning.