Create and make successful podcasts for your radio

Music is not the only element that will shape the identity of your radio over time. The podcasts you will broadcast, whether provided by Radionomy or created by you, are also essential elements that will build your audience’s loyalty. Creating regular sessions over a typical day or week allows you to generate listening habits. Never forget that radio is usually a medium that can accompany your listeners throughout the day.

 There is nothing like podcasting to create regular and thematic programs. Short (this is our advice) or long (do not exceed 15 minutes, technical limit of the RadioManager), it is a talking opportunity that can include debate, interview, exchange with listeners.

RadioManager is very convenient for broadcasting your podcast. Just program the podcast box definitively into your day template and upload each new episode to your podcast box. It will be up to you, when editing your episode, to define its validity period. You can also, by modifying the podcast tray, choose in which order the podcasts that are part of the tray should be distributed.

Finally, you can associate an intro and a closing to each podcast. To do this, you need to edit the podcast tray.

Let’s now move on to the production of the podcast.

Which topic for your podcast?

It, of course, will have to be related to the theme of your radio, your musical niche for example. You can give your opinion on an album, a song or an artist. But you can also offer quirky topics that will interest your target audience (podcasts on travel, concerts, etc.). Ideally, however, you should talk about a subject that you know well and, if you do not know it, call on a specialist as a guest or consultant. You can make podcasts by yourself or with one or more guests, in the form of interviews, storytelling style, etc. Anything is possible!

Before you start, you need to know if you can deal with this subject in depth. So make a list of 10 to 15 episode topics.

Also, choose a name that is easy to remember. Your podcast is part of your program. Consider it a sub-brand of your radio.

 Which recording equipment?

A good USB microphone can be enough. The Samsung C01U Promicro USB can be more than enough (less than $100).

You can also invest in a  Microphone USB Blue Yeti, more expensive ($129) but a little better and… available in several colors!

To register you will also need software. As we have often said here,  Audacity is more than enough to create and edit quality MP3 content.

 If, however, you want to go further, even if it means spending a little money, you can use Adobe Audition ($19.99/month).

For Mac users (only), Garage Band (provided free with your MacBook Pro) can also be used.

Another essential accessory: a good pair of headphones (but that you must already have!).

A portable recorder can also be handy to carry out your interviews or recordings of concerts or rehearsals. The  zoom H1 is the ideal product for this.

How to register successfully?

You have your subject, and you have the material, now it’s time for the recording. In your podcast, you will talk or make someone talk about a specific topic. As already mentioned above, there may be several people who contribute successively or who discuss together. Here are some rules to follow:

 The sound must be clear and consistent. Record your sequence in a place that has little (if any) resonance. If it is outdoors for the topic reasons, be careful of noise but especially the wind (think about adding foam on the microphone). Don’t worry if one of the speakers speaks louder or softer than the others; you can correct all this during editing.

Feel free to make several takes. If your podcast is short, don’t hesitate to record it several times to select the best version (don’t be afraid to take the first version, sometimes it’s the best!)

Pay attention to the editing. Your podcast must flow seamlessly, use the editing to cut down on idle time and hesitation, etc.

Keep it short. Just because your content is long, does not mean that the main message or idea will get through better. Two minutes (especially if you are a music radio station) may be a maximum duration.

Be consistent. The same overall theme, same sound design, same duration, keep the same format from one episode to the next, to create an enjoyable listening habit among your listeners.

Once your content is ready, all you have to do is export it to 128k mp3 and upload it to the RadioManager, in the podcast category, and in the tray, you have created.

At what time and frequency should they be broadcast?

That’s a big question. It’s up to you to see according to your audience peak times (to watch in the live statistics), to expose your podcasts without disrupting your music program. If you have a weekly podcast, you can broadcast it several times a week (but never at the same time).

 Now it’s up to you to try!